Brace yourselves, the doomsayers are coming...
Like salt to a wound, the Mystic Runesaber is now 40 euros in the EU.
One could extrapolate the subscriber loss lead to the incoming expansion announcement well ahead of BlizzCon, which is the norm. I hope Blizzard has substantial information ready for this next expansion and it's not a rushed knee-jerk PR reaction to these numbers.
they are bleeding us dry for profit. I think WoW won't exist 24 months from now, and will be on life support in 12. Activision are a cancer in the gaming industry.
Do those that have a game time token running count as active? Wasn't sure if they ever clarified that or not.I for one have gotten bored of the game & haven't even fully explored Tanaan. For me at least, it can be a real pain to run around on ground mounts trying to find the path to where you want to go.
probly half of the subscribed are token buyers also...if it wasn't for this crap token the number would have been waaaaaaaaaay lower.that was their way of fixing the game...
I am not surprised that numbers are down. After all, in spite of all the expansions the game is still over 10 years old. Lower numbers are to be expected. I think there's a lot Blizzard could do to up the numbers and keep long term players from defecting, but they seem to have stagnated. Unless that changes, numbers will likely dwindle further. "While these numbers are quite low by recent standards, numbers should be bouncing back up with the expansion announcement at gamescom."Is the game dead? No, not by a long shot. But neither I agree with your assessment. There might be a small bounce, but I doubt it lasts. There may be another bounce as the expansion nears and releases, but unless there is a lot of rethinking about this game, I think losses will continue.
While I'm sure sub numbers will be bouncing up with the upcoming expansion announcement, it is far more concerning that they didn't bounce up from the Q1 results to Q2 with the release of "one of the largest non-expansion content updates to date" that occurred just one week prior to the end of Q2. But instead of bouncing up, they fell another million and a half.Another way to look at it, during the long lull of no new content post-SOO, subs were at 6.8 million, yet mid-expansion during WoD and just after a major content patch with a full 13 boss raid and a new zone, among other features, subs at Q2 were over a million less at 5.6 million. And without the Token, which many players have been using to stay subbed when they otherwise would not be (myself included), those numbers would be even lower.But the most troubling thing continues to be the glossing over of these sub losses by focusing on total subs across all Blizz titles along with focusing just on the overall bottom line, both of which continue to increase with outlooks for continued improvement. Maybe that is just PR spin to hide the issues with WoW or simply the fact that investors don't care about WoW itself when the overall Blizz picture for all their games is good, but the lack of any acknowledgement of significant challenges in their premier franchise seems to me to be the biggest problem going forward. The first step to improvement is first admitting that you have a problem. And I have yet to see that happen. The closest that they've come to that are a few acknowledgements in some dev interviews of some "mistakes." Maybe we'll see a more candid assessment at Gamescon or Blizzcon, but based on their track record, I'm not optimistic that will happen. And that is sad and does not bode well for the future of this beloved franchise.
"While these numbers are quite low by recent standards, numbers should be bouncing back up with the expansion announcement at gamescom."I really have had it with your mindless fangirl-ism. You *do* realize that subscriber numbers havent been that low since Vanilla, yes? Your "recent standards" date from 2006.
That's my guestimate as well: D3X2 was due for gamescom, but they had to pull the rip cord in light of the dramatic sub losses during the last 2 quarters and announce WOWX6 first (which originally was due for BlizzCon).
Wow, down another 25%. WoW is hemorrhaging subscriptions.People playing on tokens are absolutely counted. Why wouldn't they be? Each token is worth at minimum 33% more than a subscription, and at maximum more like 50% (you pay less when subscribing for 3 or 6 months at a time).
How much has the actual money they get a month gone down, because of all these lost subscriptions, thats the important thing, if for example they had used just half of that loss of money, to get more developers, and make more content faster, how many people would still be playing ? they keep saying they dont have time to do this or they dont have time to do that. but if they had actually got more people to make content, how many people would still be playing.
Poor content.. promises not delivered.. naff all to do. Not surprised.
I've had a feeling this gamescom announcement has nothing to do with wanting to push faster content or even with trying to get the community excited again with the announcement It has everything to do with tossing another annual pass out to try to stabilize things. Beta access, a free xpac and maybe the long awaited Iron Horde Wolf mount in an attempt to not bleed out completely before the next xpac is out in June180 bucks per customer (or even more with the extra 5 for tokens) is worth giving up the expansion purchase revenue (especially when they can still tack 20 bucks on for the collector's edition) as without a pass WoD could end somewhere in the high 3sGamescom is about the annual pass, not the expansion