WoW's xpac launch spikes have been pretty consistent since WoD, the issue has been player retention more than the launch day spikes.Legion was marginally higher than WoD and BfA claimed to be larger than Legion too. Adjusted for the much longer preorder period that is not too unexpected.The real problem WoW faces is that the spikes have all been the same but the sustain has been consistently lower every xpac. There's a reason they are comparing to Legion here, as it was more successful than BfA. But BfA actually had larger day-one sales than Legion too at 3.4 million--it just fell off more aggressively. Warlords of Draenor also had 3.3 million units in the first week compared to MoP's 2.7 million, but didn't have the extended pre-order window. There are only so many times they can claim the best launch in a row when WoD and BfA were long-tail disappointments and also claimed the same thing.Shadowlands hopefully does better and 3.7 million units is a fantastic starting point, but the long-tail is always the crux in MMO-land. That will depend on Blizzard's patch cycles and if they keep the content rolling in. My casual friends do seem a lot more engaged in Shadowlands than BfA (which they quit almost immediately) but time will tell if that holds.Also worth noting that investors probably won't be overly impressed in the context of 2020. Games across the board have seen wildly increased sales figures in 2020, and being "only" 9% higher than BfA despite the pandemic still being in full force is probably less than investors may have hoped for. A strong showing but when many other games are seeing upwards of 20-50% bumps, 9% is on the low end. Overall industry-wide game sales in 2020 are up nearly 40% year-on-year according to NPD figures. But WoW can still leverage this into a strong showing if they ensure the ongoing development is positive. Interested to see how it goes for sure!
I do wonder how many of those are bots though, I see tons of bots everywhere I go it feels like F2P runescape. Herb bots, mob farming bots, bots bots bots.https://preview.redd.it/o8whhmlzps361.gif?format=mp4&s=db2ca73019019c0a8f6bd7b3863c086182f33770
this article was planned as soon as the wowstats.io was revealed. this is relevant to the article.
If only I could refund it after playing it.
I've been playing WOW on and off for 15 years. THIS is one of the best Xpacs I have ever experienced and I am enjoying nearly every aspect of the game. Who knew...congratulations and thank you for all the hard work!
The past decade, which means the numbers don't include Wrath numbers at it's peak. Doubt it includes Cata too.